Event Guide
Everything You Need to Know
Milan holds a special place in our history. It was not only one of the first cities to host our events — it is the true beating heart of Vacation Rentals in Italy.
We return to our main hub with a renewed edition: leaner, more refined, and incredibly packed with value.
In a market where innovation constantly rewrites the rules — from sales strategies to predictive data use, to new guest booking habits — SCALE Italia 2026 gives you the keys to navigate change, grow, and consolidate your business.
SCALE Revenue Day
NewWe’re introducing a brand-new vertical format built from the ground up for one purpose: revenue and profitability.
A full, immersive day dedicated entirely to short-term rental revenue management — sitting alongside Italy’s leading experts and most innovative companies.
Expect deep dives into pricing strategies, distribution optimisation, and data-driven decision making.
Made for Italy
Every session, every case study, every panel is tailored specifically to the Italian short-term rental market.
We don’t import generic content — we build the agenda around the unique dynamics, regulations, and opportunities that matter to property managers operating in Italy.
From local tax frameworks to regional guest behaviour patterns — this is content that speaks your language, literally and strategically.
Data and Technology at the core
Master the tools that are reshaping the short-term rental industry.
Learn how to leverage cutting-edge technology to streamline operations, sell smarter, and stay ahead of booking trends before your competitors do.
From automation to predictive analytics — discover what it really takes to operate at the next level.
Regulation and opportunities
Navigate the rapidly evolving regulatory landscape with confidence.
Understand what’s changing, why it matters, and how to turn compliance into a competitive advantage.
Explore new business models and formats that are emerging across Europe — and learn how to position your business for long-term success.
The only 5-star networking
This isn’t your average coffee-break chatter.
SCALE brings together Italy’s most ambitious property managers in an exclusive, relaxed environment built for real connections.
No sales pitches. No awkward small talk. Just meaningful conversations with the people who are shaping the future of the industry.
Our promise, as always
We don’t do gurus. We don’t do fluff.
Every session, every speaker, every slide is vetted for one thing: practical value you can apply the moment you walk out the door.
No theory. No upselling. Just the sharpest strategic and operational content in the industry — because your business deserves nothing less.
Conference agenda
Find the right stage, speaker, or session in seconds
Everything you need to know about the conference's content and speakers in one single place.
Speaker Directory
Speakers and their sessions in one place
Search by name, company, topic, or session title, then jump straight back into the agenda.
EVENT SPONSORS AND PARTNERS
The companies supporting this event
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Premium Sponsors
2 sponsors
Vacation rental management platform with PMS, channel manager, and automation for property managers.
Property management platform for short-term rentals with PMS, channel manager, and automation.
Show & Light Sponsors
5 sponsors
Cloud-based all-in-one PMS, Channel Manager, and Booking Engine for hotels and B&Bs
Smart key exchange network with 7,000+ pickup points and cloud-based tracking for short-term rentals and hotels.
All-in-one cloud-based vacation rental software with PMS, channel manager, website builder, and booking center.
Licensed payment institution providing payment orchestration, card processing, and anti-fraud solutions.
Laundry equipment manufacturer serving healthcare, hospitality, and laundromat markets across 170 countries.
FAQ
Frequently asked questions
- SCALE Italia is the premier event for vacation rental professionals in Italy. It brings together property managers, hosts, and industry leaders for two days of high-level education, workshops, and networking — designed to help you scale your short-term rental business.
Registration
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